Defining User Requirements

  • Jack Hollingum

Abstract

A strategy for information is not something to be considered in isolation from a company’s overall business strategy. Its purpose is to contribute to the achievement of the company’s business strategy. The business strategy must therefore be clearly stated before an effective information strategy can be developed.

Keywords

Marketing 

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Copyright information

© Springer-Verlag Berlin Heidelberg 1987

Authors and Affiliations

  • Jack Hollingum
    • 1
  1. 1.IFS (Publications) LtdKempston BedfordEngland

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