Narcissism Project and Corporate Decay: The Case of General Motors

  • Howard S. Schwartz
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


When I left graduate school and began teaching organizational behavior courses, I was struck by the irrelevance of what I had learned to the actual organizational experience of my students. My students experienced and understood organizational life as a kind of “vanity fair,” in which individuals who were interested in “getting ahead” could do so by playing to the vanity of their superiors. One needed to do this in two respects. One needed to flatter the superior as an individual and as an occupant of the superior role. This latter process tended to trail off into an adulation of the organization in general.


General Motor Organization Ideal Moral Autonomy Team Player Moral World 
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© Springer-Verlag Berlin Heidelberg 1994

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  • Howard S. Schwartz

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