Building new generation e-business: exploiting the opportunities of today

  • Peter G. W. Keen
Chapter

Abstract

The crash that hit many dot corn firms and resulted in an abrupt end of enthusiastic forecasts of e-commerce development should be seen as an opportunity to learn from the mistakes that have been made and to move on to more viable and sustainable business models. Using ‘old generation’ e-commerce experience as a huge laboratory directs attention towards general patterns and trends of a long-lasting development path in e-commerce. This approach proves to be more useful than concentrating on single exceptional cases and their dramatic failure in the crash. It will be argued that e-commerce is just about business, and its evolution, thus, follows the well-known rules of investment, financing and market reactions.

Keywords

Corn Europe Income Marketing Explosive 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2004

Authors and Affiliations

  • Peter G. W. Keen
    • 1
  1. 1.Fairfax StationUSA

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