Demand Fulfilment and ATP
The planning process that determines how the actual customer demand is fulfilled is called demand fulfilment. The demand fulfilment process determines the first promise date for customer orders and — thus — strongly influences the order lead-time and the on time delivery.1 In today’s competitive markets it is important to generate fast and reliable order promises in order to retain the customers and increase market share. This holds particularly true in an e-business environment: Orders are entered online in the e-business front end, and the customer expects within a short time period to receive a reliable due date. Further, e-business solutions have to support online inquiries where the customer requests a reliable due date without committing the order.
KeywordsEurope Transportation Expense Allo Alloca
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