The process of strategic planning
On the one hand it is claimed that the difficulties of long-term prediction make any systematic process of analysis and planning impossible (Mintzberg, 1994,p. 227 ff).
On the other hand the strategies, it is claimed, do not contribute to the achievement of company goals, because rapidly changing market conditions and fierce competition mean that the systematic construction of long-term success potentials is impossible.
KeywordsBusiness Strategy Business Unit Competitive Position Market Position Electricity Company
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