The process of strategic planning

  • Rudolf Grünig
  • Richard Kühn


The case for systematic development of planned strategies has been challenged, both by managers and by certain researchers:
  • On the one hand it is claimed that the difficulties of long-term prediction make any systematic process of analysis and planning impossible (Mintzberg, 1994,p. 227 ff).

  • On the other hand the strategies, it is claimed, do not contribute to the achievement of company goals, because rapidly changing market conditions and fierce competition mean that the systematic construction of long-term success potentials is impossible.


Business Strategy Business Unit Competitive Position Market Position Electricity Company 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Institute of marketing and managementUniversität BernBernSwitzerland

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