Defining the implementation measures

  • Rudolf Grünig
  • Richard Kühn


Until the mid-eighties, management specialists focussed primarily on strategic planning, but when it became clear that firms were still failing despite thorough strategic analysis and detailed strategies the field widened and now both researchers and practitioners have become much more interested in the area of strategy implementation.


Strategy Implementation Implementation Program Business Strategy Corporate Strategy Balance Scorecard 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Institute of marketing and managementUniversität BernBernSwitzerland

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