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Determining strategic objectives with the help of portfolio methods

  • Rudolf Grünig
  • Richard Kühn

Abstract

The use of the term portfolio implies an analogy to investment portfolios in stocks, bonds and so on. In strategic planning, as in finance, the objective is to make an overall assessment of investment opportunities and to determine the composition of the future portfolio.

Keywords

Business Unit Norm Strategy Corporate Strategy Free Cash Flow Market Growth 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Institute of marketing and managementUniversität BernBernSwitzerland

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