Determining strategic objectives with the help of portfolio methods

  • Rudolf Grünig
  • Richard Kühn


The use of the term portfolio implies an analogy to investment portfolios in stocks, bonds and so on. In strategic planning, as in finance, the objective is to make an overall assessment of investment opportunities and to determine the composition of the future portfolio.


Marketing Assure Turkey Expense Poss 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Institute of marketing and managementUniversität BernBernSwitzerland

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