Specifying business strategies at the level of resources

  • Rudolf Grünig
  • Richard Kühn


In the previous chapter we showed how a selected generic business strategy can be specified in terms of the offer (success potentials II A). Chapter 15 now continues with the specification of the generic business strategy in terms of resources (success potentials II B).


Milling Marketing Expense Defend Stake 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2002

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Institute of Marketing and ManagementUniversity of BernBernSwitzerland

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