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Specifying business strategies at the level of resources

  • Rudolf Grünig
  • Richard Kühn

Abstract

In the previous chapter we showed how a selected generic business strategy can be specified in terms of the offer (success potentials II A). Chapter 15 now continues with the specification of the generic business strategy in terms of resources (success potentials II B).

Keywords

Competitive Advantage Business Strategy Success Potential Chain Analysis Sustainable Competitive Advantage 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2002

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Institute of Marketing and ManagementUniversity of BernBernSwitzerland

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