Relative Advantages of E-Business Start-Ups versus Integrated Units of Bricks-and-Mortar Companies

  • Sönke Albers
Conference paper


Only two years after the e-commerce hype in March 2000 some firms have lost more than 90 percent of their value on the stock exchange while many others have become insolvent and have been liquidated (Mahajan et al. 2000). However, this does not mean a failure of e-business. Rather, the Internet is still growing. The number of consumers buying in the Internet is increasing. Many more companies work hard to enable electronic transactions via the Internet. In fact, we observe a number of companies that already achieve a profit with their electronic business operations (Albers et al. 2002). There is no doubt, electronic business (e-business) cannot be neglected by companies. Given the enormous difficulties to turn an e-business into a profitable one and the necessity to adapt one’s business to the Internet it is of utmost importance to know more about the success factors of e-business operations.


Market Share Switching Cost Marketing Strategy Success Factor Chief Executive Officer 
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© Springer-Verlag Berlin Heidelberg 2004

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  • Sönke Albers

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