Researching Technology Markets in a Fast-Cycle World

  • Fred Y. Phillips


Information gathering can and should start early. Early, as in long before the product is launched, and if possible before the product is conceived — ideally, at the point when a generic technology comes into existence. This generic technology may be capable of generating many products in many different, and perhaps new, industries.


Market Research Technology Assessment Business Plan Technology Appraisal Small Business Innovation Research 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Fred Y. Phillips
    • 1
  1. 1.Department of Management in Science and TechnologyOregon Graduate Institute of Science and TechnologyBeavertonUSA

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