Researching Technology Markets in a Fast-Cycle World

  • Fred Y. Phillips
Chapter

Abstract

Information gathering can and should start early. Early, as in long before the product is launched, and if possible before the product is conceived — ideally, at the point when a generic technology comes into existence. This generic technology may be capable of generating many products in many different, and perhaps new, industries.

Keywords

Sugar Corn Marketing Explosive Sine 

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Notes

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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Fred Y. Phillips
    • 1
  1. 1.Department of Management in Science and TechnologyOregon Graduate Institute of Science and TechnologyBeavertonUSA

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