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Data Mining for Targeted Marketing

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Intelligent Technologies for Information Analysis

Abstract

Targeted marketing is a new business model of interactive one-to-one communication between marketer and customer. There is great potential for data mining to make useful contributions to the marketing discipline for business intelligence. This chapter provides an overview of the recent development in data mining applications for targeted marketing.

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Author information

Authors and Affiliations

  1. Maebashi Institute of Technology, Japan

    Ning Zhong

  2. University of Regina, Canada

    Yiyu Yao

  3. Beijing University of Technology, China

    Chunnian Liu, Jiajin Huang & Chuangxin Ou

Authors
  1. Ning Zhong
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  2. Yiyu Yao
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  3. Chunnian Liu
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  4. Jiajin Huang
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  5. Chuangxin Ou
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© 2004 Springer-Verlag Berlin Heidelberg

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Zhong, N., Yao, Y., Liu, C., Huang, J., Ou, C. (2004). Data Mining for Targeted Marketing. In: Intelligent Technologies for Information Analysis. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-07952-2_6

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  • DOI: https://doi.org/10.1007/978-3-662-07952-2_6

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-07378-6

  • Online ISBN: 978-3-662-07952-2

  • eBook Packages: Springer Book Archive

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