Abstract
It is clear that conjoint analysis has had a substantial impact upon research practice (Wittink and Cattin 1989; Wittink, Vriens and Burhenne 1994). Conjoint analysis has evolved, and along with that evolution has been a gradual shift in the types of responses collected, from rankings to ratings to choices.
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Elrod, T., Chrzan, K. (2000). The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis. In: Conjoint Measurement. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-06395-8_9
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DOI: https://doi.org/10.1007/978-3-662-06395-8_9
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-06397-2
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