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Developing Business Solutions from Conjoint Analysis

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Conjoint Measurement

Abstract

Many companies claim to be consumer-driven or focused. They often support this claim with evidence from extensive customer research programmes. They run focus groups, send out questionnaires, monitor customer satisfaction scores and analyse sales data.

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Authors
  1. Sid Simmons
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  2. Mark Esser
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© 2000 Springer-Verlag Berlin Heidelberg

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Simmons, S., Esser, M. (2000). Developing Business Solutions from Conjoint Analysis. In: Conjoint Measurement. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-06395-8_3

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  • DOI: https://doi.org/10.1007/978-3-662-06395-8_3

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-06397-2

  • Online ISBN: 978-3-662-06395-8

  • eBook Packages: Springer Book Archive

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