Introduction

  • Peter Sachsenmeier
  • Martin Schottenloher
Conference paper

Abstract

The European manufacturing landscape is changing fast, and companies all over Europe are scrambling to reposition themselves in the competitive arena.

Keywords

Europe Amid Marketing Assure Arena 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2003

Authors and Affiliations

  • Peter Sachsenmeier
  • Martin Schottenloher

There are no affiliations available

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