Developing a Corporate Values Statement — A Case Study

  • Domènec Melé
Chapter
Part of the Ethical Economy book series (SEEP)

Abstract

In recent years many companies have established their corporate mission, which is the rationale for the existence of an organisation that makes it worthwhile in the eyes of its stakeholders, particularly employees (Campbell & Tawadey, 1990).

Keywords

Income Marketing Univer 

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© Springer-Verlag Berlin Heidelberg 2003

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  • Domènec Melé

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