Recommendations for the Organisation of Target Group Work within the Framework of Business Information Policy
In this chapter, practical applications are drawn from the previous theoretical and empirical findings. Target groups for public relations are to be described, and conclusions for the information policies of the businesses will be drawn. The first section describes to what degree the results are of importance for target group segmentation in the food sector. Since the empirical basis for diet-related uncertainty must be considered incomplete at this point in time, only initial focal points can be formulated in the present chapter; however, an additional subdivision of target groups based on further research would be desirable.
KeywordsTarget Group Health Sector Public Relation Informational Content Information Policy
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