Abstract
Consumer uncertainty in the food sector is a subject of discussion in a variety of social groups. That “consumers are uncertain” is often agreed upon, especially when consumers react to or remark disapprovingly on certain processing techniques. Again and again a connection is then drawn between uncertainty and the level of knowledge of the consumer. A quantitatively and qualitatively improved information policy is thus seen as the proper means to guiding consumers out of their much-cited uncertainty.
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© 2002 Springer-Verlag Berlin Heidelberg
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Bergmann, K. (2002). Introduction. In: Dealing with consumer uncertainty. Gesunde Ernährung. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04833-7_1
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DOI: https://doi.org/10.1007/978-3-662-04833-7_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-07638-1
Online ISBN: 978-3-662-04833-7
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