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Fuzzy Geodemographic Targeting

  • Linda See
  • Stan Openshaw
Part of the Advances in Spatial Science book series (ADVSPATIAL)

Abstract

Geodemographics is the analysis of spatially referenced demographic and lifestyle data, which has proved to be a major geographical marketing research tool of enormous commercial value. The rapid growth experienced by the geodemographics industry during the 1980s in both North America and Europe (Flowerdew and Goldstein, 1989) continues today at an exponential rate; projections of the market value of geodemographics for 1996 were £ 100 million, almost double that of 1995, with a far larger sum of money invested in software and decision support systems containing an embedded geodemographic component (Sleight, 1997).

Keywords

Fuzzy Logic Neighbourhood Effect Neighbourhood Type Fuzzy Classification Random Target 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Linda See
  • Stan Openshaw

There are no affiliations available

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