Optimal Distribution Strategies
This chapter examines the relationship between methods developed in the regional science community, and the application of those methods within practical business planning contexts. It is based on the experience of the authors over the last decade within a commercial organisation, GMAP Limited, which has grown out of the School of Geography at the University of Leeds. The linkages between GMAP and the University of Leeds continue to be strong ones. GMAP’s historical ‘core competence’ has been in the field of spatial interaction modelling, and this in itself builds directly on a strong research tradition within the School of Geography at Leeds (e.g., Wilson, 1970, 1974; Harris and Wilson, 1978; Clarke and Wilson, 1983). Without doubt the greatest achievement of our business has been to find practical, robust and effective ways to implement these largely theoretical urban planning models within large commercial organisations, including banks, supermarkets, motor vehicles distributors, telecommunications and oil companies. GMAP has generated a turnover in excess of £20,000,000 over the last ten years through location modelling (see also Clarke and Clarke, chapter 8).
KeywordsSpatial Interaction Model Dealer Location Spatial Optimisation Target Workload Quick Service Restaurant
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