Abstract
The occurrence of recent food safety scares generated great scientific interest in the role and mechanisms of communication with respect to public health issues. The approach to the crises by mass media, public health services, the industry and policy makers became issues of controversy (see also Frewer and Miles, this volume). In particular, the subject of communication related to commodities or generic products has gained the attention of consumers in Europe due to recent disease outbreaks or product safety incidents with potential human health risks. People have responded through changing their beliefs, attitudes and behaviour towards products, which has been reflected in their purchasing and consumption patterns. Recent research into the main causes of shifts in consumption revealed the importance of communication, either in the form of negative publicity, government information or commercial generic or brand advertising.
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Verbeke, W., Viaene, J. (2001). Effect of Communication (Advertising or News) on Sales of Commodities. In: Frewer, L.J., Risvik, E., Schifferstein, H. (eds) Food, People and Society. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04601-2_19
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DOI: https://doi.org/10.1007/978-3-662-04601-2_19
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