F. Hoffmann-La Roche: Global Differentiation between R and D

  • Roman Boutellier
  • Oliver Gassmann
  • Maximilian von Zedtwitz

Abstract

Roche develops, manufactures and markets high-quality products and services in the field of health care. The activities of the group’s four divisions — pharmaceuticals, diagnostics, vitamins and fine chemicals, fragrances and flavors — focus on the prevention, diagnosis and treatment of disease and on the promotion of general well-being.

Keywords

Toxicity Europe Marketing Assure Reso 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2000

Authors and Affiliations

  • Roman Boutellier
    • 1
    • 2
  • Oliver Gassmann
    • 2
    • 3
  • Maximilian von Zedtwitz
    • 4
    • 5
  1. 1.SIGNeuhausenSwitzerland
  2. 2.Technology ManagementUniversity of St. GallenSwitzerland
  3. 3.R&D Technology ManagementSchindler Lifts Ltd.EbikonSwitzerland
  4. 4.Harvard UniversityUSA
  5. 5.Technology ManagementIMD InternationalLausanneSwitzerland

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