A longitudinal examination of how champions influence others to support their projects
If champions profoundly influence the projects they support (Schon 1963; Chakrabarti 1974; Burgelman 1983; Van de Ven, Grazman 1995; Frost, Egri 1990; Venkataraman et al. 1992) then knowing how champions contribute to projects is critical to understanding, managing, and facilitating innovation and to training others how to champion projects. Nevertheless, previous empirical research has not examined what techniques champions actually use to support their projects and what effect champions have on project performance. Neither do we know the success of individual championing activities in promoting projects.
KeywordsMarketing Assure Dura Defend Toll
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