Transnational R&D Processes

  • Roman Boutellier
  • Oliver Gassmann
  • Maximilian von Zedtwitz

Abstract

The separation of the innovation process into a pre-project and a development phase increases transparency significantly and reduces costs in the main development phase (Albers and Eggers, 1991). What can be planned is to be distinguished from what cannot be planned. A third and often insufficiently considered phase of the innovation process is the introduction of the product in the market. The old Schumpeterian three-way classification is still of good use in international R&D processes.

Keywords

Europe Recombination Marketing Triad Zantac 

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Copyright information

© Springer-Verlag Berlin Heidelberg 1999

Authors and Affiliations

  • Roman Boutellier
    • 1
  • Oliver Gassmann
    • 2
  • Maximilian von Zedtwitz
    • 1
  1. 1.Institute for Technology ManagementUniversity of St. GallenSt. GallenSwitzerland
  2. 2.R&D Technology ManagementSchindler Lifts Ltd.EbikonSwitzerland

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