The separation of the innovation process into a pre-project and a development phase increases transparency significantly and reduces costs in the main development phase (Albers and Eggers, 1991). What can be planned is to be distinguished from what cannot be planned. A third and often insufficiently considered phase of the innovation process is the introduction of the product in the market. The old Schumpeterian three-way classification is still of good use in international R&D processes.
KeywordsEurope Recombination Marketing Triad Zantac
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