Challenges of Organizing International Research & Development

  • Roman Boutellier
  • Oliver Gassmann
  • Maximilian von Zedtwitz

Abstract

Multinational companies (MNCs) have a tremendous impact on global innovation and the structure of the world economy. They:
  • Determine the international division of labor with production, R&D, marketing, and sourcing strategies;

  • Transfer technologies, management capabilities, and financial capital;

  • Control over 80% of the privately owned technological resources (Dunning, 1993);

  • Influence regional restructuring with establishing local offices;

  • Have a high negotiation potential in light of foreign direct investments particularly in smaller economies.

Keywords

Europe Petroleum Transportation Radar Marketing 

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Copyright information

© Springer-Verlag Berlin Heidelberg 1999

Authors and Affiliations

  • Roman Boutellier
    • 1
  • Oliver Gassmann
    • 2
  • Maximilian von Zedtwitz
    • 1
  1. 1.Institute for Technology ManagementUniversity of St. GallenSt. GallenSwitzerland
  2. 2.R&D Technology ManagementSchindler Lifts Ltd.EbikonSwitzerland

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