Abstract
The pharmaceutical industry of 1990 is dramatically larger, more powerful, and more efficient than in 1970. Looking back to 1950, the industry had very little beyond antibiotics to sell. The next two decades are likely to see change that is greater than during the last four. That much change is often hard to imagine.
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© 1994 Springer-Verlag Berlin Heidelberg
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Alternative Future Associates in Cooperation with Schering AG. (1994). The Environment for the Pharmaceutical Industry Through 2010 in Europe, the United States, and Japan: Alternative Futures. In: Bezold, C., Knabner, K. (eds) Health Care 2010. Ernst Schering Research Foundation Workshop, vol 8. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-03046-2_6
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DOI: https://doi.org/10.1007/978-3-662-03046-2_6
Publisher Name: Springer, Berlin, Heidelberg
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