Abstract
Physicians will continue to be dominant in decisions about drug prescribing, but clinical pharmacists employed by hospitals and health maintenance organizations will exert power in formulary decisions and in drug purchasing negotiations. Marketing must take this into account.
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© 1994 Springer-Verlag Berlin Heidelberg
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Lasagna, L. (1994). The Future of Pharmaceutical Therapy and Regulation. In: Bezold, C., Knabner, K. (eds) Health Care 2010. Ernst Schering Research Foundation Workshop, vol 8. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-03046-2_3
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DOI: https://doi.org/10.1007/978-3-662-03046-2_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-03048-6
Online ISBN: 978-3-662-03046-2
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