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The Future of Pharmaceutical Therapy and Regulation

  • Conference paper
Health Care 2010

Part of the book series: Ernst Schering Research Foundation Workshop ((SCHERING FOUND,volume 8))

  • 26 Accesses

Abstract

Physicians will continue to be dominant in decisions about drug prescribing, but clinical pharmacists employed by hospitals and health maintenance organizations will exert power in formulary decisions and in drug purchasing negotiations. Marketing must take this into account.

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© 1994 Springer-Verlag Berlin Heidelberg

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Lasagna, L. (1994). The Future of Pharmaceutical Therapy and Regulation. In: Bezold, C., Knabner, K. (eds) Health Care 2010. Ernst Schering Research Foundation Workshop, vol 8. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-03046-2_3

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  • DOI: https://doi.org/10.1007/978-3-662-03046-2_3

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-03048-6

  • Online ISBN: 978-3-662-03046-2

  • eBook Packages: Springer Book Archive

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