The Future of Pharmaceutical Therapy and Regulation

  • Louis Lasagna
Conference paper
Part of the Ernst Schering Research Foundation Workshop book series (SCHERING FOUND, volume 8)

Abstract

Physicians will continue to be dominant in decisions about drug prescribing, but clinical pharmacists employed by hospitals and health maintenance organizations will exert power in formulary decisions and in drug purchasing negotiations. Marketing must take this into account.

Keywords

Toxicity Europe Anemia Expense Product Line 

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Copyright information

© Springer-Verlag Berlin Heidelberg 1994

Authors and Affiliations

  • Louis Lasagna

There are no affiliations available

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