Abstract
In the current research project grounded theory methodology was used to explore how Facebook users want to be addressed by PR communication within the social network. The resulting outcome is the theoretical model of user-oriented appropriateness presented and discussed in the last chapter.
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Gust, B. (2020). Conclusion. In: User-Oriented Appropriateness. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-29999-6_5
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DOI: https://doi.org/10.1007/978-3-658-29999-6_5
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