Abstract
Organizations of all kinds are increasingly faced with challenging customer demands, rapid changes in technologies and increasing competitive pressures. As a result, they need to ever more flexibly respond and be better innovators. Drucker (1998) declared: “Today no one needs to be convinced that innovation is important. (…) How to innovate is the key question.” 20 years later many debates in theory and practice exist about ‘how to innovate’.
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© 2020 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Schoellhammer, S. (2020). Introduction. In: Innovation Exposed. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-29335-2_1
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DOI: https://doi.org/10.1007/978-3-658-29335-2_1
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-29335-2
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