The relationship between social media – business – quality

Abstract

In order to better see how social media influences consumer’s behaviour and their perception of quality, two marketing researches have been chosen, one qualitative and one quantitative. As the American Marketing Association stated in the early 1960s, marketing research is “systematically collecting, recording and analysing data on issues related to the marketing of goods and services.” Researches have a particular utility in business, because based on them, the internal environment and the external environment of the organization can be better understood, making important decisions for the organization’s strategy.