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Can Sport Events “Service” Sport Participation?

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Perspektiven des Dienstleistungsmanagements

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Abstract

Many bids for sporting events, large and small, claim that the event will promote active participation in sport, but there is little scientific evidence to support this claim. This chapter examines whether, and to what extent, sporting events of various sizes can influence sport participation and which factors are important to increase the effect of sporting events on participation in sport. We present a model to leverage sport events for participation, as well as an event leveraging framework. We conclude that building capacity in local sport clubs is needed, so that they can include events into their current marketing mix to attract new participants in their sport.

I would like to thank the Social Sciences and Humanities Research Council (HSSRC) of Canada and Sports Canada for their financial support for these research projects. I also want to thank my project staff: Laura Misener (University of Western Ontario), Dr. Laurence Chalip (University of Illinois) and Dr. Chris Green (University of Illinois), as well as the numerous bachelor and master students who have carried out these studies.

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Author information

Authors and Affiliations

  1. University of Ottawa, Ottawa, Canada

    Marijke Taks

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  1. Marijke Taks
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Correspondence to Marijke Taks .

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Editors and Affiliations

  1. Technische Universität Kaiserslautern, Kaiserslautern, Germany

    Stefan Roth

  2. Norwegian School of Sport Sciences, Oslo, Norway

    Chris Horbel

  3. Universität des Saarlandes, Saarbrücken, Germany

    Bastian Popp

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Taks, M. (2020). Can Sport Events “Service” Sport Participation?. In: Roth, S., Horbel, C., Popp, B. (eds) Perspektiven des Dienstleistungsmanagements . Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28672-9_28

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  • DOI: https://doi.org/10.1007/978-3-658-28672-9_28

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-28671-2

  • Online ISBN: 978-3-658-28672-9

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