Zusammenfassung
Die Nachfrage nach gut ausgebildeten DatenwissenschaftlerInnen, die sowohl die Fähigkeiten besitzen, Daten auf „traditionellem Weg“ zu erheben und auszuwerten und ebenso mit großen semi- oder gar unstrukturierten Datensätzen zu arbeiten, steigt kontinuierlich an. In diesem Beitrag beschreiben wir, welche Kompetenzen Sozial- und MarktforscherInnen heutzutage benötigen, um am Arbeitsmarkt erfolgreich zu sein. Wir diskutieren Herausforderungen und Chancen im Bereich der Lehre dieser neuen Inhalte und deren Potenzial, den steigenden Bedarf an Fachkräften im Bereich Datenerhebung und Datenanalyse in den kommenden Jahren zu decken.
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Keusch, F., Kreuter, F. (2020). Zukunft der Aus- und Weiterbildung in der Markt- und Sozialforschung. In: Keller, B., Klein, HW., Wachenfeld-Schell, A., Wirth, T. (eds) Marktforschung für die Smart Data World. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28664-4_1
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