Abstract
After analyzing the provider’s perspective in Part II, this part is dedicated to the customers’ domain. Thereby, the studies on the dyadic co-creation process are complemented by the customers’ view. Part III picks up the second research gap and examines the customer value of the co-creation process (see Part I; 2.4 Research gaps and needs ).
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Grafmüller, L.K. (2020). Part III – Exploring business customers’ value in co-creation. In: Co-Creation of High-Tech Products in the B2B Domain. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28412-1_3
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DOI: https://doi.org/10.1007/978-3-658-28412-1_3
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-28412-1
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