Part II – Unmasking promising practices for co-creation in the high-tech domain

Abstract

Part I introduced the relevance, state of the art in extant literature and also set the context of the research for this dissertation. It becomes evident that there is a need to better understand co-creation processes in the B2B domain. With that aim, this part picks up the first research gap (see Chapter 2 of Part I) and unveils promising practices of how providers manage and involve business customers into the co-creation of hightech products.