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Signale, Partnerwahlstrategien und unser Selbstkonzept

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Zusammenfassung

Im Prinzip kann man behaupten, dass sich bei jedem lebenden Organismus alles um das Überleben und um die Fortpflanzung dreht. Da wir Menschen uns in der Regel nur durch geschlechtliche Fortpflanzung vermehren können, ist dafür eine gegengeschlechtliche Partnerin/ein gegengeschlechtlicher Partner notwendig. Dessen Wahl sollte so getroffen werden, dass eine Fortpflanzung bestmöglich gelingen kann. Es geht also darum zu erkennen, welche Eigenschaften eine Fortpflanzungspartnerin/ein Fortpflanzungspartner aufweisen muss, damit ein gemeinsamer Nachwuchs bestmöglich überleben kann und wie man es schafft, selbst als attraktive Fortpflanzungspartnerin/attraktiver Fortpflanzungspartner wahrgenommen und ausgewählt zu werden. In diesem Kapitel wird ausgeführt, welche Eigenschaften und Merkmale zu einer solchen Einschätzung herangezogen werden, wie davon abgeleitet unser Selbstkonzept und unsere Bedürfnisse entstehen und welche Produkte wir in der heutigen Zeit anstreben.

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  1. Studiengang „Marketing und Electronic Business“, University of Applied Sciences Upper Austria, Campus Steyr, Österreich

    Harald Kindermann

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Kindermann, H. (2020). Signale, Partnerwahlstrategien und unser Selbstkonzept. In: Konsumentenverständnis. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28161-8_2

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