Abstract
Several different aspects of brand choice and influences on brand loyalty are shown in this thesis. First and foremost, brand choice is dependent on the brand owned before. This holds in the case of loyalty (i.e. purchasing the same brand as before) as well as in the case of switching to any other brand.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2020 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
About this chapter
Cite this chapter
Meier, B. (2020). Conclusion. In: Brand Choice and Loyalty . Innovatives Markenmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28014-7_6
Download citation
DOI: https://doi.org/10.1007/978-3-658-28014-7_6
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-28013-0
Online ISBN: 978-3-658-28014-7
eBook Packages: Business and ManagementBusiness and Management (R0)