Abstract
Interpreting the results gained by employing the methods described in section 2.6 on the dataset described in chapter 4 verifies or falsifies the hypotheses developed in chapter 3.
The hypotheses are discussed by topic, as they were developed in the aforementioned chapter. To summarize, a quick overview of the results is presented in section 5.7.
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Meier, B. (2020). Results. In: Brand Choice and Loyalty . Innovatives Markenmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28014-7_5
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DOI: https://doi.org/10.1007/978-3-658-28014-7_5
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