Abstract
This chapter contains two sections. The first one describes the general characteristics of the data grouped by data source, whereas the second one gives an in-depth view of the properties of the dataset by providing descriptive statistics and graphics.
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© 2020 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Meier, B. (2020). Data. In: Brand Choice and Loyalty . Innovatives Markenmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28014-7_4
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DOI: https://doi.org/10.1007/978-3-658-28014-7_4
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Online ISBN: 978-3-658-28014-7
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