Abstract
Aging population, increasing health care costs, and the wish to provide a better quality of life as well as prolong life expectancy stay always in particular focus and encourage the development of new medical innovations. Among these innovations is so-called Personalized Medicine (PM), also known as Precision Medicine (PM) and Individualized Medicine (IM). This new treatment concept addresses the old issue of patients’ different response to the same therapies and is expected to decrease failures by tailoring medical treatment based on the patients’ individual genomic and molecular data.
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© 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Kichko, K. (2019). Introduction. In: Personalized Medicine as Innovation. Gesundheitsmanagement und Gesundheitsökonomik. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-27843-4_1
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DOI: https://doi.org/10.1007/978-3-658-27843-4_1
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-27842-7
Online ISBN: 978-3-658-27843-4
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