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Agiles Projektmanagement im Eventbereich

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Eventforschung

Part of the book series: Markenkommunikation und Beziehungsmarketing ((MBM))

Zusammenfassung

Seit Bestehen der Event-Industrie wird nach klassischer Projektmanagement-Theorie gearbeitet, wenn auch sehr flexibel und dynamisch.

Auszug aus DAMS, COLJA M. (2019): Agile Event Management – Vom „Wow“ zum „How“ im erfolgreichen Event Management. Wiesbaden: Springer Gabler

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Author information

Authors and Affiliations

  1. VOK DAMS.Events GmbH, Wuppertal, Deutschland

    Colja M. Dams

Authors
  1. Colja M. Dams
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Corresponding author

Correspondence to Colja M. Dams .

Editor information

Editors and Affiliations

  1. Chemnitz, Sachsen, Germany

    Cornelia Zanger

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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Dams, C.M. (2019). Agiles Projektmanagement im Eventbereich. In: Zanger, C. (eds) Eventforschung. Markenkommunikation und Beziehungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-27652-2_4

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  • DOI: https://doi.org/10.1007/978-3-658-27652-2_4

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-27651-5

  • Online ISBN: 978-3-658-27652-2

  • eBook Packages: Business and Economics (German Language)

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