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When following a qualitative research design, as developed in chapter 2, it is vital to ground the research on a relevant overarching theory (Creswell, 2013, p. 63). The research topic “big data to improve strategic network planning in airlines” is situated on the intersection of four different research domains – information systems, logistics, operations research, and strategic management. The overarching theory needs to be applicable to all domains to facilitate the creation of an overarching theoretical concept, although additional technical theories can be used to explain certain phenomena or research objects (Wynn & Williams, 2012, p. 798).
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