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Introduction

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Part of the Schriftenreihe der HHL Leipzig Graduate School of Management book series (SHL)

Abstract

Big data has become one of the most prominent buzzwords of the modern corporate world, which is a remarkably fast feat for a new phenomenon. It became fashionable at the onset of the 2010s, fueled by popular articles in the Harvard Business Review (McAfee & Brynjolfsson, 2012) and the MIT Sloan Management Review (Davenport, Barth, & Bean, 2012). Its broad scope makes it directly or indirectly crucial for all industries, and as early as 2011, Manyika et al. (2011, p. 1) estimated a global big data (BD) value generation potential of more than 1 trillion US Dollar (USD).

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© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementHeinz-Nixdorf Chair of IT-based LogisticsLeipzigGermany

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