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Big data has become one of the most prominent buzzwords of the modern corporate world, which is a remarkably fast feat for a new phenomenon. It became fashionable at the onset of the 2010s, fueled by popular articles in the Harvard Business Review (McAfee & Brynjolfsson, 2012) and the MIT Sloan Management Review (Davenport, Barth, & Bean, 2012). Its broad scope makes it directly or indirectly crucial for all industries, and as early as 2011, Manyika et al. (2011, p. 1) estimated a global big data (BD) value generation potential of more than 1 trillion US Dollar (USD).
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