Managing Corporate Open Innovation Initiatives: An Explorative Case Study Approach within the German Market

Abstract

To the given research question about how to organize and control corporate open innovation initiatives, academic literature has not given concrete answers yet, which is also underlined by the performed detailed literature analysis. In order to understand and give a sound picture of the reality, a qualitative research setting in the form of a multiple-case study approach is done (Eisenhardt, 1989; Yin 1994). This research design has been chosen because the first steps in a grounded theory establishment of corporate open innovation initiatives have to be reached.