Abstract
Organizations in a society cannot be understood without recognizing the context and without the help of social thought. I refer not only to cultural comprehension, but also to an understanding of the main features of a certain period of society through the lens of social theories. This feeds my inquiry into what NGO organizational forms are (RQ1) in order to collect the distinctive elements to answer the main question of this thesis: how can NGO communication be distinguished? This question is not only to be seen as a simple motivation for a definition, nor a solely technical approach, but also has a hermeneutical motivation – which means understanding in context and practice.
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© 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Oliveira, E. (2019). NGOs and social theory. In: The Instigatory Theory of NGO Communication. Organisationskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26858-9_5
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DOI: https://doi.org/10.1007/978-3-658-26858-9_5
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Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-26857-2
Online ISBN: 978-3-658-26858-9
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