Advertisement

Urban Agriculture as Cooperative Service and Its Contribution to Food Security – Participants and Nonparticipants Perspective

  • Golnaz Rezai
  • Michael Jones
  • Raafat George Saadé
  • Holger RoschkEmail author
  • Masoumeh Hosseinpour
Chapter
  • 2k Downloads
Part of the Forum Dienstleistungsmanagement book series (FD)

Zusammenfassung

Little research attention has been devoted to bottom of the pyramid consumers. This is surprising as services marketing may contribute to a society’s development. One approach aimed at improving the life situation of the impoverished is urban agriculture. Set in Malaysia, this study seeks to explore what discriminates urban agriculture participants from non-participants, revealing a strong association of the relationship between food security and urban agriculture as driver for participation.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  1. Anderson, L./Ostrom, A.L./Corus, C/Fisk, R.P./Gallan, A.S./Giraldo, M./Mende, M./ Mulder, M./Rayburn, S.W./Rosenbaum, M.S./Shirahada, K./Williams, J.D. (2013): Transformative Service Research – An Agenda for the Future, in: Journal of Business Research, Vol. 66, No. 8, pp. 1203-1210.CrossRefGoogle Scholar
  2. Alexandre, V.P./Schmitt, C.J./Maluf, R.S.J. (2018): Making Rural and Urban Connections by Integrating Nutrition and Agriculture – A Case Study of Food and Nutrition Security Instruments in Brazil, in: Azeiteiro U., Akerman M., Leal Filho W., Setti A., Brandli L. (Ed.): Lifelong Learning and Education in Healthy and Sustainable Cities, Cham, pp. 155-167.Google Scholar
  3. Bagozzi, R.P./Yi, Y. (1988): On the Evaluation of Structural Equation Models, in: Journal of the Academy of Marketing Science, Vol. 16, No.1, pp. 74-94.CrossRefGoogle Scholar
  4. Bentler, P.M. (1990): Comparative Fit Indexes in Structural Models, in: Psychological Bulletin, Vol. 107, No. 2, pp. 238-246.CrossRefGoogle Scholar
  5. Bollen, K.A. (1989): Structural Equations with Latent Variables, New York, NY.Google Scholar
  6. Brady, M.K./Voorhees, C.M./Brusco, M.J. (2012): Service Sweethearting – Its Antecedents and Customer Consequences, in: Journal of Marketing, Vol. 76, No. 2, pp. 81-98.CrossRefGoogle Scholar
  7. Cavusgil, S.T./Das, A. (1997): Methodological Issues in Empirical Cross-Cultural Research – A Survey of the Management Literature and a Framework, in: Management International Review, Vol. 37, No.1, pp. 71-96.Google Scholar
  8. Chau, P.Y. (1997): Reexamining a Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach, in: Decision Sciences, Vol. 28, No. 2, pp. 309-334.CrossRefGoogle Scholar
  9. Cohen, N./Reynolds, K. (2015): Resource Needs for a Socially Just and Sustainable Urban Agriculture System – Lessons from New York City, in: Renewable Agriculture and Food Systems, Vol. 30, No. 1, pp. 103-114.Google Scholar
  10. Drescher, A.W. (2001): Urban and Peri-Urban Agriculture – A Briefing Guide for the Successful Implementation of Urban and Peri-urban Agriculture in Developing Countries and Countries of Transition, in: The Special Programme for Food Security, Vol. 3, No. 1, pp 1-84.Google Scholar
  11. Dubbeling, M./De Zeeuw, H. (2011): Urban Agriculture and Climate Change Adaptation – Ensuring Food Security through Adaptation, in: Otto-Zimmermann, K. (Ed.): Resilient Cities – Cities and Adaption to Climate Change – Proceedings of the Global Forum 2010, Heidelberg u. a., pp. 441-449.Google Scholar
  12. Fisk, R.P.P./Anderson, L./Bowen, D. E./Gruber, T./Ostrom, A./Patrício, L./Reynoso, J./Sebastiani, R. (2016): Billions of Impoverished People Deserve to be Better Served – A Call to Action for the Service Research Community, in: Journal of Service Management, Vol. 27, No. 1, pp. 43-55.CrossRefGoogle Scholar
  13. Fornell, C./Larcker, D.F. (1981): Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, in: Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.CrossRefGoogle Scholar
  14. Goldstein, M./Bellis, J./Morse, S./Myers, A./Ura, E. (2011): Urban Agriculture – A Sixteen City Survey of Urban Agriculture Practices Across the Country, https:// www.planning.org/knowledgebase/resource/-9136133/ (retrieved on 16.10.2018).
  15. Grewal, S.S./Grewal, P.S. (2012): Can Cities Become Self-Reliant in Food? in: Cities, Vol. 29, No. 1, pp. 1-11.CrossRefGoogle Scholar
  16. Harris, L.C./Ogbonna, E. (2002): Exploring Service Sabotage – The Antecedents, Types and Consequences of Frontline, Deviant, Antiservice Behaviour, in: Journal of Service Research, Vol. 4, No. 3, pp. 163-183.CrossRefGoogle Scholar
  17. Harris, L.C./Reynolds, K.L. (2004): Jaycustomer Behavior – An Exploration of Types and Motives in the Hospitality Industry, in: Journal of Services Marketing, Vol. 18, No. 5, pp. 339-357.CrossRefGoogle Scholar
  18. Holland, A.C./Kennedy, M.C./Hwang, S.W. (2011): The Assessment of Food Security in Homeless Individuals – A Comparison of the Food Security Survey Module and the Household Food Insecurity Access Scale, in: Public Health Nutrition, Vol. 14, No. 12, pp. 2254-2259.CrossRefGoogle Scholar
  19. Kang’Ethe, E.K./Grace, D./ Randolph, T.F. (2007): Overview on Urban and Peri-Urban Agriculture – Definition, Impact on Human Health, Constraints and Policy Issues, in: East African Medical Journal, Vol. 84, No. 11 Suppl, pp. 48-56.Google Scholar
  20. Kjeldgaard, D./Askegaard, S. (2006): The Glocalization of Youth Culture – The Global Youth Segment as Structures of Common Difference, in: Journal of Consumer Research, Vol. 33, No. 2, pp. 231-247.CrossRefGoogle Scholar
  21. Kline R.B. (2011): Principles and Practice of Structural Equation Modeling, New York, NY.Google Scholar
  22. Koc, M./MacRae, R./Mougeot, L.J.A./Welsh, J. (1999): Introduction – Food Security is a Global Concern, in: Koc, M./MacRae, R./Mougeot, L.J.A./Welsh, J. (Ed.): For Hunger-Proof Cities – Sustainable Urban Food Systems, Ottawa, pp. 1-14.Google Scholar
  23. Litt, J.S./Soobader, M.J./Turbin, M.S./Hale, J.W./Buchenau, M./Marshall, J.A. (2011): The Influence of Social Involvement, Neighborhood Aesthetics, and Community Garden Participation on Fruit and Vegetable Consumption, in: American Journal of Public Health, Vol. 101, No. 8, pp. 1466-1473.CrossRefGoogle Scholar
  24. Lupia, F./Pulighe, G. (2015): Water Use and Urban Agriculture – Estimation and Water Saving Scenarios for Residential Kitchen Gardens, in: Agriculture and Agricultural Science Procedia, Vol. 4, No.1, pp. 50-58.Google Scholar
  25. Martellozzo, F./Landry, J.S./Plouffe, D./Seufert, V./Rowhani, P./Ramankutty, N. (2014): Urban Agriculture – A Global Analysis of the Space Constraint to Meet Urban Vegetable Demand, in: Environmental Research Letters, Vol. 9, No. 6, pp. 1-8.Google Scholar
  26. Martin, K.D./Hill, R.P. (2011): Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid, in: Journal of Consumer Research, Vol. 38, No. 6, pp. 1155-1168.CrossRefGoogle Scholar
  27. Mawoneke, S./King, B. (1998): Impact of the Urban Agriculture Research Study in Zimbabwe, https://idl-bnc-idrc.dspacedirect.org/handle/10625/22418 (retrieved on 15.06.2018).
  28. Morgan, R.M./Hunt, S.D. (1994): The Commitment-Trust Theory of Relationship Marketing, in: The Journal of Marketing, Vol. 58, No. 3, pp. 20-38.CrossRefGoogle Scholar
  29. Mougeot, L.J. (2000): Urban agriculture – Definition, Presence, Potentials and Risks, and Policy Challenges, Cities Feeding People Series, Report 31, Ottawa.Google Scholar
  30. Ostrom, A.L./Bitner, M.J./Brown, S.W./Burkhard, K.A./Goul, M./Smith-Daniels, V./ Demirkan, H./Rabinovich, E. (2010): Moving Forward and Making a Difference – Research Priorities for the Science of Service, in: Journal of Service Research, Vol. 13, No. 1, pp. 4-36.CrossRefGoogle Scholar
  31. Palmer, A. (2019): Principles of Services Marketing, 7th edition, Maidenhead.Google Scholar
  32. Pinstrup-Andersen, P./Watson II, D.D. (2011): Food Policy For Developing Countries – The Role of Government in Global, National, and Local Food Systems, Ithaca, NY.Google Scholar
  33. Pitta, Dennis A./Guesalaga, R./Marshall. P. (2008): The Quest for the Fortune at the Bottom of the Pyramid – Potential and Challenges, in: Journal of Consumer Marketing, Vol. 25, No. 7, pp. 393-401.CrossRefGoogle Scholar
  34. Rezai, G./Shamsudin, M.N./Mohamed, Z. (2016): Urban Agriculture – A Way Forward to Food and Nutrition Security in Malaysia, in: Procedia-Social and Behavioral Sciences, Vol. 216, No. 1, pp. 39-45.Google Scholar
  35. Roser, M./Oritz-Ospina, E. (2017): Global Extreme Poverty, https://ourworldindata.org/extreme-poverty#cross-country-correlates (retrieved on 23.07.2018).
  36. Shamsudin, M.N./Rezai, G./Kit Teng, P. (2014): Public Attitude toward Urban Agriculture in Malaysia – Study on Values and Knowledge in Klang Valley, in: Journal of Food Products Marketing, Vol. 20, No. Sup1, pp. 35-48.CrossRefGoogle Scholar
  37. Taylor, J.R./Lovell, S.T. (2015): Urban Home Gardens in the Global North – A Mixed Methods Study of Ethnic and Migrant Home Gardens in Chicago, IL, in: Renewable Agriculture and Food Systems, Vol. 30, No. 1, pp. 22-32.Google Scholar
  38. Tsuchiya, K./Hara, Y./Thaitakoo, D. (2015): Linking Food and Land Systems for Sustainable Peri-Urban Agriculture in Bangkok Metropolitan Region, in: Landscape and Urban Planning, Vol. 143, No. 1, pp. 192-204.CrossRefGoogle Scholar
  39. Warren, E./Hawkesworth, S./Knai, C. (2015): Investigating the Association Between Urban Agriculture and Food Security, Dietary Diversity, and Nutritional Status – A Systematic Literature Review, in: Food Policy, Vol. 53, No. 1, pp. 54-66.CrossRefGoogle Scholar
  40. Wetzels, M./Odekerken-Schröder, G./van Oppen, C. (2009): Using PLS Path Modeling for Assessing Hierarchical Construct Models – Guidelines and Empirical Illustration, in: MIS Quarterly, Vol. 33, No. 1, pp. 177-195.CrossRefGoogle Scholar
  41. Wirtz, J./Kum, D. (2004): Consumer Cheating on Service Guarantees, in: Journal of the Academy of Marketing Science, Vol. 32, No. 2, pp. 159-175.CrossRefGoogle Scholar
  42. Wirtz, J./McColl-Kennedy, J.R. (2010): Opportunistic Customer Claiming During Service Recovery, in: Journal of the Academy of Marketing Science, Vol. 38, No. 5, pp. 654-675.CrossRefGoogle Scholar
  43. Zezza, A./Tasciotti, L. (2010): Urban Agriculture, Poverty, and Food Security – Empirical Evidence from a Sample of Developing Countries, in: Food Policy, Vol. 35, No. 4, pp. 265-273.CrossRefGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  • Golnaz Rezai
    • 1
  • Michael Jones
    • 1
  • Raafat George Saadé
    • 1
  • Holger Roschk
    • 1
    Email author
  • Masoumeh Hosseinpour
    • 1
  1. 1.KlagenfurtÖsterreich

Personalised recommendations