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Urban Agriculture as Cooperative Service and Its Contribution to Food Security – Participants and Nonparticipants Perspective

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Kooperative Dienstleistungen

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Zusammenfassung

Little research attention has been devoted to bottom of the pyramid consumers. This is surprising as services marketing may contribute to a society’s development. One approach aimed at improving the life situation of the impoverished is urban agriculture. Set in Malaysia, this study seeks to explore what discriminates urban agriculture participants from non-participants, revealing a strong association of the relationship between food security and urban agriculture as driver for participation.

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Authors and Affiliations

  1. Klagenfurt, Österreich

    Golnaz Rezai, Michael Jones, Raafat George Saadé, Holger Roschk & Masoumeh Hosseinpour

Authors
  1. Golnaz Rezai
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  2. Michael Jones
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  3. Raafat George Saadé
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  4. Holger Roschk
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  5. Masoumeh Hosseinpour
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Corresponding author

Correspondence to Holger Roschk .

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Editors and Affiliations

  1. Marketing und Unternehmensführung Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim, Stuttgart, Baden-Württemberg, Germany

    Karsten Hadwich

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Rezai, G., Jones, M., Saadé, R.G., Roschk, H., Hosseinpour, M. (2019). Urban Agriculture as Cooperative Service and Its Contribution to Food Security – Participants and Nonparticipants Perspective. In: Bruhn, M., Hadwich, K. (eds) Kooperative Dienstleistungen. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-26389-8_6

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  • DOI: https://doi.org/10.1007/978-3-658-26389-8_6

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-26388-1

  • Online ISBN: 978-3-658-26389-8

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