Abstract
The exploratory research using qualitative interviews aimed at generating an understanding of initiating disruptive innovation through business model innovation. Specifically, results from the initial research activities of the multi-method approach served as a basis for the subsequent construction and evaluation method to develop an appropriate artifact.
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© 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Siedhoff, S. (2019). Results and discussion of exploratory research. In: Seizing Business Model Patterns for Disruptive Innovations. Forschungsreihe der FH Münster. Springer Spektrum, Wiesbaden. https://doi.org/10.1007/978-3-658-26336-2_4
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DOI: https://doi.org/10.1007/978-3-658-26336-2_4
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Publisher Name: Springer Spektrum, Wiesbaden
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Online ISBN: 978-3-658-26336-2
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