Zusammenfassung
Die alten Massenmedien Buch, Zeitung, Radio und Fernsehen vor dem Aufkommen des Internet kommunizierten in einem industriellen Produktionsmodus: zentrale Produktion durch relativ wenige Sender und Rezeption relativ einheitlicher Produkte durch viele Empfänger. Daraus ergibt sich eine Gegenüberstellung der beiden klar unterschiedenen Akteursgruppen von Produzenten und Konsumenten und der Diskurse in diesen beiden Gruppen. Das Kapitel diskutiert (1) den Einfluss der Massenmedien auf Diskurse in der Gesellschaft die unterschiedlichen Sichtweisen von Kritischer Theorie und Cultural Studies auf die Rolle der Rezipienten sowie die Fähigkeit der Medien, die Tagesordnung öffentlich diskutierter Probleme zu bestimmen (Agenda-Setting), und andererseits (2) die Diskurse innerhalb der Massenmedien anhand empirischer Beispiele der inneren Organisation von Medien, insbesondere die intensiven qualitativen Studien zu Inhaltsauswahl und Selbstverständnis in Medienorganisationen seit den 1970er Jahren, einen gesellschaftsvergleichenden Überblick über Mediensysteme um die Jahrtausendwende, und die aktuellen Fragen der „Krise des Journalismus“ seither.
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Notes
- 1.
Zur Präzisierung wird oft der Zusatz „demokratisch“-korporatistisch verwendet, weil der ursprüngliche Korporatismus ein antidemokratisches Modell der Zwischenkriegszeit war. Da es aber nur wenige Jahre existierte und heutzutage keine Option mehr darstellt, meint der Begriff Korporatismus auf Gegenwartsgesellschaften bezogen auch ohne den Zusatz immer diesen demokratischen Korporatismus.
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Scholtz, H. (2020). Massenmediale Öffentlichkeit. In: Mediensoziologie. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26011-8_14
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