Zusammenfassung
Sozialer Wandel und technischer Medienwandel sind nicht zu trennen – einerseits hat das Internet insbesondere seit den 1990er Jahren massiv zur gesellschaftlichen Veränderung beigetragen, andererseits ist es selbst eine Neukombination von technischen Möglichkeiten, die schon länger da waren und erst durch die Individualisierung und neuen Interaktionsformen seit 1968 zu Nachfrage nach dieser spezifischen medialen Form und ihrem Angebot geführt haben. Hierzu betrachtet das Kapitel (1) spezifische Ansätze der mediensoziologischen Theorie von Harold Innis und Herbert Marshall McLuhan und des allgemeinsoziologischen Akteur-Netzwerk-Ansatzes von Bruno Latour und Michael Callon; (2) aktuelle konkrete Entwicklungen zur Diskussion intrinsischer Produktionsmotivationen (Prosumption), individueller Konsequenzen der Einbindung und Aktivität im Internet, und die Konsequenzen von Anonymität. Die Konsequenzen des Internet im öffentlichen Diskurs werden in den kommenden Kapiteln diskutiert.
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Notes
- 1.
Es gibt noch weitere aktuelle mediensoziologischen Debatten zum Internet; für die Digital Divide, die soziale Strukturiertheit seiner Nutzung siehe Abschn. 7.5; für die Analyse internetbezogener Phänomene in Bezug auf sozialen Wandel siehe Abschn. 9.5; für das Verhältnis von Internet und sozialen Bewegungen und die Auswirkungen des Internet auf politische Partizipation siehe Kap. 13. Gänzlich ausgelassen ist eine große „Big-Data“-Diskussion zur Nutzung im Internet entstehender prozessproduzierter Daten (siehe z. B. Savage und Burrows 2007; Ruppert et al. 2013), die auf das Internet nicht spezifisch mediensoziologisch, sondern allgemeinsoziologisch instrumentell Bezug nimmt.
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Scholtz, H. (2020). Die Rolle der Technik. In: Mediensoziologie. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26011-8_12
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