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Fallstudien zu akademischen Ausgründungen pp 161–197Cite as

Der Einfluss von Prägung auf die soziale Gründungsentscheidung und die strategische Ausgestaltung eines Sozialunternehmens am Beispiel von kulturgrenzenlos

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Zusammenfassung

Sozialunternehmer lösen mit unternehmerischen Ansätzen gesellschaftliche Herausforderungen und tragen so zu einer nachhaltigen Entwicklung bei. Im Gegensatz zu klassischen Unternehmen spielt eine gewinnorientierte Ausrichtung für Sozialunternehmen meist eine untergeordnete Rolle. Außerdem können sie ihren Erfolg nicht ausschließlich anhand finanzieller Indikatoren messen, sondern müssen zusätzlich ihren Einfluss auf die Gesellschaft erfassen. Die Existenz von Sozialunternehmern und die Wirkung, die von ihnen ausgeht, sind gesamtgesellschaftlich erwünscht. Dennoch bleiben die Ursprünge von sozialunternehmerischer Aktivität und der strategischen Ausgestaltung von Sozialunternehmen unzureichend geklärt. Diese werden in der vorliegenden Studie mit Hilfe der Prägungstheorie näher untersucht und in einem konzeptionellen Modell zusammengefasst. Anhand des Sozialunternehmens kulturgrenzenlos werden die vorgeschlagenen Zusammenhänge empirisch überprüft, sodass Implikationen für Forschung und Praxis abgeleitet werden können.

Namen und Orte wurden zum Schutz der Personen geändert.

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Notes

  1. 1.

    Die Impact Value Chain wurde von verschiedenen Akteuren aufgegriffen, im deutschsprachigen Raum hat die Bertelsmann Stiftung einen Leitfaden erstellt, indem sie die iooi-Methode (Input, Output, Outcome, Impact) als Instrument für die Strategieausrichtung von gesellschaftlichem Unternehmensengagement betitelt (Bertelsmann Stiftung 2010).

  2. 2.

    Eine Kurzfassung der Masterarbeit wurde in „Talente – Zeitschrift für Bildung und Berufsorientierung“ unter dem Titel „Interkulturelles Lernen im Tandem – Eine Mixed-Methods-Studie zur Entwicklung interkultureller Kompetenzen im Tandemprojekt „kulturgrenzenlos e.V.““ veröffentlicht (Tomann et al. (2017).

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  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Kiel, Deutschland

    Katharina Knapp

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  1. Katharina Knapp
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  1. Fachhochschule Kiel, Kiel, Germany

    Petra Dickel

  2. Univ. Kiel, Kiel, Germany

    Achim Walter

  3. Univ. Kiel, Kiel, Germany

    Monika Sienknecht

  4. Univ. Kiel, Kiel, Germany

    Anke Rasmus

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Knapp, K. (2019). Der Einfluss von Prägung auf die soziale Gründungsentscheidung und die strategische Ausgestaltung eines Sozialunternehmens am Beispiel von kulturgrenzenlos. In: Dickel, P., Walter, A., Sienknecht, M., Rasmus, A. (eds) Fallstudien zu akademischen Ausgründungen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-25700-2_6

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