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Framework zur Umsetzung von Performance-Based-Contracting auf dem Industriegütermarkt

  • Stefan DrechslerEmail author
  • Lukas Knieps
  • Rainer Lasch
Chapter

Zusammenfassung

Hervorgerufen durch lange Produktlebenszyklen von Investitionsgütern sehen sich Unternehmen vermehrt einer hohen Marktsättigung gegenüber, die mit einer wachsenden von auf dem Markt befindlichen Anzahl an Primärprodukten – auch als Installed Base (IB) bezeichnet – einhergeht. Dies bewirkt ein Umdenken hinsichtlich der strategischen Ausrichtung von Unternehmen (Greenough & Grubic, 2011, S. 1118). Auf wettbewerbs- und kundenorientierten Märkten ist es häufig nicht mehr das Ziel, ein Alleinstellungsmerkmal lediglich über die physischen Produkte zu generieren, sondern das Angebot um umfangreiche Services zu erweitern.

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© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Technische Universität DresdenDresdenDeutschland

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