Zusammenfassung
Hervorgerufen durch lange Produktlebenszyklen von Investitionsgütern sehen sich Unternehmen vermehrt einer hohen Marktsättigung gegenüber, die mit einer wachsenden von auf dem Markt befindlichen Anzahl an Primärprodukten – auch als Installed Base (IB) bezeichnet – einhergeht. Dies bewirkt ein Umdenken hinsichtlich der strategischen Ausrichtung von Unternehmen (Greenough & Grubic, 2011, S. 1118). Auf wettbewerbs- und kundenorientierten Märkten ist es häufig nicht mehr das Ziel, ein Alleinstellungsmerkmal lediglich über die physischen Produkte zu generieren, sondern das Angebot um umfangreiche Services zu erweitern.
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Drechsler, S., Knieps, L., Lasch, R. (2019). Framework zur Umsetzung von Performance-Based-Contracting auf dem Industriegütermarkt. In: Schröder, M., Wegner, K. (eds) Logistik im Wandel der Zeit – Von der Produktionssteuerung zu vernetzten Supply Chains. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-25412-4_15
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