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Framework zur Umsetzung von Performance-Based-Contracting auf dem Industriegütermarkt

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Logistik im Wandel der Zeit – Von der Produktionssteuerung zu vernetzten Supply Chains

Zusammenfassung

Hervorgerufen durch lange Produktlebenszyklen von Investitionsgütern sehen sich Unternehmen vermehrt einer hohen Marktsättigung gegenüber, die mit einer wachsenden von auf dem Markt befindlichen Anzahl an Primärprodukten – auch als Installed Base (IB) bezeichnet – einhergeht. Dies bewirkt ein Umdenken hinsichtlich der strategischen Ausrichtung von Unternehmen (Greenough & Grubic, 2011, S. 1118). Auf wettbewerbs- und kundenorientierten Märkten ist es häufig nicht mehr das Ziel, ein Alleinstellungsmerkmal lediglich über die physischen Produkte zu generieren, sondern das Angebot um umfangreiche Services zu erweitern.

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Drechsler, S., Knieps, L., Lasch, R. (2019). Framework zur Umsetzung von Performance-Based-Contracting auf dem Industriegütermarkt. In: Schröder, M., Wegner, K. (eds) Logistik im Wandel der Zeit – Von der Produktionssteuerung zu vernetzten Supply Chains. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-25412-4_15

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