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Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft

Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges

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Handbuch Wissenschaftsmarketing

Zusammenfassung

Der Beitrag trägt ausgewählte Erkenntnisse der Forschung zu Science Marketing und Wissenschafts-Wirtschafts-Kooperationen zusammen und bereitet sie in Form kurzer zugespitzter „Insights“ für praktische und politische Entscheidungsträger auf. Diese Insights können künftige Strategien in der Zusammenarbeit von Wirtschaft und Wissenschaft erfolgreicher machen.

Dabei werden der Marketingansatz im Wissenstransfer, Barrieren und Treiber für Akteure in Wissenschaft-Wirtschafts-Kooperationen sowie Anreizsysteme zur Motivation der Forscher für das Management für Hochschulen angesprochen.

Zur Beförderung der Diskussion wurde Wert auf Erkenntnisse gelegt, die tradierte Standpunkte hinter sich lassen und neue Perspektiven öffnen sollen.

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Notes

  1. 1.

    Die Studie wurde 2017 vom S2BMRC im Auftrag der Europäischen Kommission durchgeführt. Dazu wurde der Fragebogen in 25 Sprachen transferiert. Er erreichte in den 33 Ländern der EU 14.318 Hochschulangehörige (Forscher, Hochschulleitung, Transferleiter) und 3113 für WWK zuständige Entscheidungsträger in Unternehmen. Damit wurde eine Gesamtdatenbasis nach Datenbereinigung von 17.431 vollständig ausgefüllten Interviews erreicht. www.ub-cooperation.eu.

  2. 2.

    Was sich in Studien von Lamichhane und Sharma (2013), Teixeira und Mota (2012) und Kitagawa und Lightowler (2013) bestätigt.

  3. 3.

    Derzeit arbeitet das Science-to-Business Marketing Research Centre www.science-marketing.com zusätzlich zu seiner Toolbox der 100 Instrumente des Science-Marketing an einer Nudging-Tool-Box für WWK.

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Authors and Affiliations

  1. Science-to-Business Marketing Centre der FH Münster, Fachhochschule Münster, Münster, Deutschland

    Thomas Baaken

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  1. Thomas Baaken
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Correspondence to Thomas Baaken .

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Editors and Affiliations

  1. TUBS GmbH, Studiengangsleiter Wissenschaftsmarketing, Berlin, Germany

    Wolfgang Merten

  2. TUBS GmbH, TU Berlin ScienceMarketing, Berlin, Germany

    Thorsten Knoll

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Baaken, T. (2019). Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft. In: Merten, W., Knoll, T. (eds) Handbuch Wissenschaftsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-25353-0_7

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  • DOI: https://doi.org/10.1007/978-3-658-25353-0_7

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